Blog Type, Fellowship Type, Industry Visits | April 2016

Exploring Advertising and the Creative Economy

The Industry and Parliament Trust, in partnership with the Advertising Association, is delighted to invite parliamentarians to attend an Industry Visit to four companies within the creative industries, which will allow attendees to garner a greater understanding of how Britain’s creative industries contribute to the economy.

Parliamentarians will have the chance to visit: BBH, a global creative agency, advertisers Ridley Scott Associates, Smoke and Mirrors visual effects and full service post-production company, and finally YouTube, a Google company.

On this visit, parliamentarians will:

  • Learn more and be shown examples of successful advertising campaigns
  • Observe how advertising productions are developed, and invest into the skills and infrastructure within the creative industries
  • Learn more about special and visual effects used in advertising
  • Find out how different organisations are empowering the next generation of creative talent.
To find out more about this Industry Visit, or to reserve your place today please contact:

Amy Bowden

Events Officer

0207 839 9421

Detailed Itinerary:

BBH, 60 Kingly Street, London - 11.00
BBH is a full service, global creative agency network, they provide strategic brand ideas, integrated communications and pure play digital solutions for some of the worlds most loved brands. Here you will give examples of the campaigns they run and how they benefit the wider creative industries.

Ridley Scott Associates, 44 Beak Street, London - 12.00 
RSA Films is a film, music video, television and commercial production company started by British directors Ridley and Tony Scott in 1968 and is one of the world’s leading commercials production companies. Here the focus will be on how advertising productions depend on, and invest heavily in, the same people and infrastructure as the rest of the creative industries.

Smoke and Mirrors, 1-5 Poland Street, London - 12.30 
Smoke & Mirrors is a highly creative and dedicated visual effects and full service post production company, providing international excellence, innovation and expertise for the advertising, film and music industries. Here you will see how advertising work ties into the wider creative infrastructure.

Google & YouTube, 1-13 St Giles High St, London - 13.15 
Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. Here you will see how YouTube acts as a distribution platform for original content creators and advertisers large and small.

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The IPT Fellowships Team

For more information on the Fellowship programme please contact a member of the Fellowship team:

Elizabeth Dawson

Parliamentary Affairs Manager

0207 839 9405

Alex Reeves

Parliamentary Affairs Officer

0207 839 9412

Radhika Madlani

Parliamentary Affairs Officer

0207 839 9404