Monday 11 July 2022
In the last decade, the UK tourism industry has become one of the fastest growing sectors, with value forecast to reach £257bn by 2025. However, since the onset of the pandemic, the future of the sector has been highly uncertain. During the initial national lockdown in March 2020, aeroplane passenger demand was down 94.3% compared to the previous year. As restrictions lifted many embraced the ‘staycation’. The sector has periodically faced a reintroduction of restrictions that have impacted bookings. As we move to a ‘learning to live with COVID’ approach, some countries are beginning to develop measures and incentives to restore their tourist economy and reinvigorate national and international travel. What measures can be taken to promote inbound and domestic tourism as well as rebuilding a resilient international tourist economy?
This event will: