The Future of Public Service Broadcasting | IPT
Chair: Kevin Brennan MP, Select Committee on Digital, Culture, Media and Sport
Speaker: Clare Sumner, Director of Policy, BBC
Speaker: Magnus Brooke, Director of Policy and Regulatory Affairs, ITV
Speaker: Helen Jay, Head of Policy and Corporate Affairs, Channel 4
Virtual Event


Monday 01 March 2021


This is an online event

Start Time:


End Time:


According to UKTV, public service broadcasting (PSB) only accounts for 35% of viewing by people aged 16-34 years. With a sharp growth in uptake of subscription video on demand (SVOD) services over the last few years, viewing habits of older and younger generations are diverging rapidly. The market is competitive with the way people find, choose and consume content constantly changing. However, PSB is the largest driver of the UK production sector, investing £2.6bn in original programming. It provides trusted and impartial news with originated content that speaks to different communities. The role of public service broadcasting has been especially important during the COVID-19 pandemic in bringing information and updates of the situation to people’s homes; including the Prime Minister’s lockdown address on 23 March which was watched by 27.1m people, making it the most watched broadcast for years. With significant changes in the sector, how can nationally focussed services like the PSBs continue to co-exist and flourish alongside global TV services in a world of online TV dominated by global US players?

This event will: 

  • Consider the experience of the TV sector during the COVID-19 crisis and the broader globalisation of TV
  • Discuss the generational differences in how broadcasting is consumed. 
  • Explore how to ensure that TV industry isn’t concentrated just in London and the South East.
  • Examine investment in the sector such as the Young Audiences Content Fund administered but the British Film Institute.